Instant Yellow Page Profits
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Larry Conn
Here’s What Some of My Profit Patrol Members
Had to Say:

“Just reviewed the statistics for the month of June ’08, and year to date with my husband. I have a 20 to 1 ROI with my Larry Conn Yellow Page ad. That’s the highest return of all my marketing. I highly recommend his services.”
-Jill and Dr. David Sisson, DDS

“I just returned from a famous dental marketer’s conference, and I showed them the Yellow Page advertising I created with your Instant Yellow Page Profits™ Mastery System. The marketing experts giving the conference said in their 20 years of consulting to dentists, it was the best dental Yellow Page advertising they had ever seen! Thanks Larry.”
-Dr. Jeffrey Prager, DDS

“Understanding and using direct response marketing in Yellow Page advertising makes perfect sense! The segment by segment format made for easy reading and understanding. This is the first time I’ve been confident enough to run a full page ad. I’m excited about my ad and how I will stand out from the other dental ads in the book. Thanks again!”
-Dr. Stella’s Children’s Dentistry

“This is the first time in 22+ years of practice I feel confident about generating exceptional returns on my Yellow Page advertising.”
- Dr. Brian Secrist, DDS, PC

“Your Mastery System is easy to understand and implement. Copious examples reveal common mistakes and how to correct them, or avoid them altogether. My expectation is that my ad will DOMINATE my Yellow Page heading resulting in a significant increase in my Return On Investment.”
-Dr. Mark Prather, Chiropractor

“The depth and clarity of the content was very organized and detail oriented. Your Mastery System was very helpful in designing winning Yellow Page advertising!”
-Dr. Patrick McClusky

“My ad now brings in an average of 7 calls per week, up from 3.8 calls
per week. But the amazing part is that the conversion to sale on these patients is now UP from 32% to 40%! I use it in the Yellow Pages and my local newspaper.”
- Dr. Alexander Covey

“Larry’s Yellow Page advertising systems have proven themselves to be the industry standard with tens of millions of dollars of documented profit increases. All others try to compare to and equal his process which produces such profound profits it’s like you turned on the faucet, the handle broke off, and your profits come gushing forth in an endless stream. I know Larry’s Instant Yellow Page Profits systems blow all the other imitators away.”
-Rich Selby

“We are making money with our Yellow Page advertising, but now by taking some of Larry’s advice, we are going to generate a LOT more revenue over the coming years. Heck, we spend almost $50,000 per year on Yellow Page advertising right now. Once we get these ads changed and upgraded over the next few months, we will be getting probably $3 or $4 to $1 Return On Investment! I give Larry my highest recommendation.”
-Chauncey Hutter, Jr., Real Tax Business Success

“Larry is a very bright marketer. He’s become an expert on how to maximize the results of Yellow Page advertising.”
-Joe Polish, President of Piranha Marketing

“I gotta tell you Larry, I really love your Instant Yellow Page Profits™ Mastery System!”
-Brian Sacks, Loan Officers Marketing Expert

“Larry, I’m glad I had a chance to meet you in Cleveland at the Glazer/Kennedy Information Marketing Summit. I read the manual and listened to the CD’s I really enjoyed the materials and the simplicity of the system you created. Thinking I don’t need your system almost cost me tens of thousands in profits, per year! Thanks for being patient with me. Now the increased competition in my field doesn’t worry me a bit. Thanks!”
-Tom Nardone, Pre-Foreclosure Marketing Expert

“I received your Instant Yellow Page Profits™ Mastery System, and within 3 days I was able to design my Yellow Page advertising using your suggestions on response triggers, their placement, ad size and layouts that work.”
-Wayne O’Bryan, Attorney

“This is the very first, step-by-step, point by point Yellow Page advertising instruction I have come across. If a person will just follow your instructions, their Yellow Page response and closing ratio should explode!”
-John Davis, John Davis’s Tree Service

 
InstantYellowPageProfits.com

“Do You Make These Profit Killing
Mistakes In Your Yellow Page Advertising?”

Glazier Kenndy
Recognized Vendor

Information Marketing Association Approved Product
Marketing is a key element of building profits and value into businesses that most business owners undervalue. As a marketing agency and advertising agency President, I can easily see why 9 out of 10 businesses fail in the first 5 years. Businesses fail because they fail to generate enough new customers. They fail to create an Evergreen system for their business that automatically drives presold, ideal target prospects to their business 7 days a week, 365 days a year.

Creating business marketing and an advertising asset with Yellow Page advertising is worth the effort to crack the code, and here are 7 reasons why.

Yellow Page Advertising Gives You:

 

  1. The ability to attract your ideal target prospect and repel those you don’t want.
  2. The ability to have your prospect call you presold, regardless of price, before they have ever met or spoken to you.
  3. When your ad attracts 3-4 times the prospects of your competitors’ ads, you get your new clients at 25-33% of what your competition has to pay. This is an insurmountable competitive advantage. This puts you in the enviable position of the more you advertise, the more profits you make!
  4. This Yellow Page advertising marketing asset builds your profits and client base year after year at a faster rate than your competition with less expense.
  5. Your business or practice has far more “asset value” when you go to sell it because it comes with a marketing strategy and Yellow Page advertising that will continue to drive presold, ideal prospects to the business or practice whether you are still there or not. Your business can operate successfully without you which makes your business or practice increase in value and be easily sold or transferred. If your business can’t operate without you, it has little or no value to prospective buyers once you’re gone.
  6. High visibility to buyers including those new movers to your community. Yellow Pages is the Media of BUYERS!!! Industry studies show that 84% of prospects who reference Yellow Page advertising make a purchase. No other Media has this many buyers and times your marketing message so that your prospect sees your marketing message at the exact moment they’re ready to buy!
  7. The ability to have your Yellow Page advertising and marketing automated so it’s working 24 hours a day, 365 days a year WITHOUT ANY ADDITIONAL EFFORT ON YOUR PART. Yellow Page advertising will even create new clients while you sleep… if you set it up right.

What About “Hidden Attrition”?

Your business marketing and advertising also needs to factor in the number of clients that leave your business every year, and how that affects your profits from your marketing.

I built 3 businesses on Yellow Page advertising alone, and I was very proud of my ability and the system I had created to “put an iron cage around my clients”. I heard other businesses lost clients at a rate of 20%+ per year, but I felt that certainly my client attrition numbers must be better than that. I knew all the client retention strategies.

But in my analysis of my own business I found that I lost 19.6% of my clients every year.

I think I found out why. When I researched statistics nationally, I found that Americans have become more mobile than ever before. I was not losing 19.6% of my clients because they were unhappy or died. I was losing most of them because they were moving out of my service area. The national average on this is between 20-22% of the people in your area that you do business with will move every year.

This is where your marketing is critical to your success and longevity. Because if you are attracting no new clients, you’re losing 20% of your clients every year, and you will go broke fast. If you are only attracting 20% new clients a year, your business will plateau and fail to grow because you are only replacing the clients you lose every year.

Your business needs to be attracting 30% new clients to grow at a modest 10% per year. And you marketing needs to automatically attract 40% new clients to grow at a more aggressive 20% per year.
I believe it is this “hidden attrition” that causes most businesses to fail with their business marketing and ultimately have to close their business. But the good news is most of these “new movers” refer to the Yellow Page advertising in their new area. So this is how you can get the new people coming into your area that are least likely to move.

Your Competitive Advantage with
Yellow Page Advertising

Advertising in the Yellow Pages with a good direct marketing ad gives you a competitive advantage over every business that mistakenly uses traditional “Image advertising and Branding”. All Image advertising and most Branding is totally unrealistic for small businesses and here’s why.

Image advertising is like Coke, Nike and Target where you spend money to establish your logo (Brand and Image) in your prospects minds. This takes about $150 Million and 5 years to establish that Image. Then it take about $20 Million per year to maintain that Image. Image advertising is totally unrealistic for small business marketing because they don’t have deep enough pockets to fund this type of marketing and advertising.

I believe the reason that most marketing and advertising agencies recommend Image advertising is 2 fold.

  1. They don’t really know what works in advertising because they don’t test their advertising and concepts in the real Yellow Page advertising world (AND THIS IS KEY) WITH THEIR OWN MONEY LIKE I HAVE FOR THE LAST 30 YEARS.
  2. They want to recommend untrackable advertising so they can tell you that you just need to do more advertising to “get your name out there” when you come back to them to tell them you got no response from their advertising.

My recommendation to you my friend is to vow to never place another advertising campaign that is not direct marketing and completely trackable so you can clearly see what’s working. Then you can increase the advertising that is working and cancel the advertising immediately that is failing.

Profits Patrol Members Case Histories

This reminds me of a case history of one of my Profits Patrol Members, Marcus Hanniman. He designed his new Yellow Page advertising for his insurance company and ran it side-by-side with his old Yellow Page advertising as a control. He used specific phone numbers to automatically track response and found that his new Yellow Page ad outperformed his old one by 800%! So now he only has to pay 12.5% of what his competition has to pay for a new client.

Another Profit Patrol Member receives over 700 calls on a metered line from his Yellow Page advertising every month. That 1 Yellow Page ad brings in enough new business to keep all 3 of his pizzerias busy all year long!

The Yellow Page Advertising Asset

The marketing asset these 2 businesses have created brings in tons of new business every year with no additional effort on their part. And that Yellow Page advertising has high value now and later when they decide to sell their business and retire rich. The asset they created with their Yellow Page advertising will bring them hundreds of thousands of dollars in new business because it will automatically drive presold new clients to their business year after year.

Yellow Page advertising is my favorite marketing strategy and a strong form of strategic marketing. A dynamite Yellow Page ad in the best local Yellow Pages can make you rich!
What I have learned, tested and proven since 1977 works for Yellow Page advertising, print advertising, newspaper advertising, promotional advertising, local advertising, targeted advertising, and every form of printed business advertising.

How to Avoid an Expensive
Yellow Page Advertising Learning Curve

As an in-demand business direct marketing and Yellow Page advertising consultant, I review about 751 Yellow Page ads a year with my exclusive trademarked 60 point Profit Predictor Process™. The Profit Predictor Process™ immediately identifies the response killers and weaknesses in your Yellow Page advertising, PREPUBLICATION.

It doesn’t matter if it is Yellow Page advertising or some other form of print advertising, the Profit Predictor Process™ pinpoints the areas that need attention every time. I usually charge $150 to put a Yellow Page ad thru my process, but for a limited time you can get your ad reviewed by my trademarked process to pinpoint its’ response killers for FREE.

You should have received your FREE 60 Point Yellow Page Advertising Audit™ gift ($150.00 Value) by email as your reward for enrolling for your FREE gifts on the first page of my website. The best way to change poor advertising results is to analyze what is killing your response and I need to audit your advertising to be able to give you those specifics. Even if you can’t locate your certificate, I recommend that you fax your Yellow Page ad to (760)873-8703 today so I can complete your Yellow Page Advertising Audit™ to uncover your 3 biggest response killers that are robbing you blind of the profits and Return On Investment you deserve. The FREE Advertising Audit offer may end at anytime, so be sure to send in your ad today to receive this money-making information and $247 gift for FREE.

Within 14 days you will receive your 60 Point Yellow Page Advertising Audit™ detailing your Yellow Page ads’ 3 biggest response killers, and 60 minute CD interview ($247.00 Total Value) by return mail. The 60 minute CD interview covers:

  1. The 5 Most Costly Common Mistakes Yellow Page Advertisers Make that Kills Their Profits
  2. The 10 Questions that Your Advertising Must Answer to Attract and PRESELL High-Income Prospects
  3. The 12 Yellow Page Response Triggers™ that Answer All 10 Questions that High-Income Prospects Need Answered to Do Their “Due Diligence” Before Making an Informed Buying Decision

I don’t want to leave you today without offering 2 options to get my personal assistance right now to increase your Yellow Page advertising profits and ROI for about the cost of a cup of coffee a day.


Option 1 – The “Kick Ass Ad For You” program

If you are someone who wants the shortest path to the highest profits and wants to attract PRESOLD High-Income prospects from your Yellow Page and print advertising, I recommend the “Kick Ass Ad For You” program. I didn’t name it that. My first few clients did. It is available by application only because designing custom ads is time intensive for me and I can only fit 7 ad design clients per month into my schedule. I need to receive your application to be sure I can complete your ad design before your deadline before I can accept your application. Applications are accepted on a first submitted, first accepted basis. With the Kick Ass Ad For You program, I will personally design your marketing strategy, write your headlines, sub headlines and body copy, select photos or graphics, and layout your approved copy in the most profitable position in your ad in the exact ad size we’ve decided is best for you. Just 1 or 2 new clients typically cover my entire fee. The Kick Ass Ad For You program is available under the “Ad Design” section of this website or you can Click Here for details on the Kick Ass Ad For You program.


Option 2 – The Gold Mastery system

If you are someone who wants to know how and why direct response marketing works and wants my insider secrets in building businesses with Yellow Page advertising, I recommend the Instant Yellow Page Profits™ -Gold Mastery system available in the “Tools” section of this website. The Gold Mastery system has a fill in the blank format and will make you a marketing expert in record time. The information and questions in the manuals and CDs reveal the exact copy that best describes your business to your ideal target prospect. It will lead you step-by-step thru building a powerfully compelling marketing message with all 12 Yellow Page Response Triggers™ that works in Yellow Pages, newspapers, magazines, coupon mailers, postcards, fliers, websites, and anywhere you would use printed word in advertising. And once you’ve put together your ad, you get to fax it to me so that I can make recommendations to increase your Yellow Page advertising profits PREPUBLICATION. Click here for details on the Gold Mastery system.



To Your Profits,


Larry Conn
 

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