![]() |
||||||||||||||||||||||
![]()
|
“Do You Make These Profit
Killing
|
|||||||||||||||||||||
Glazier Kenndy Recognized Vendor ![]() |
Information Marketing Association Approved Product ![]() |
Creating business marketing and an advertising asset with Yellow Page advertising is worth the effort to crack the code, and here are 7 reasons why.
Your business marketing and advertising also needs to factor in the
number of clients that leave your business every year, and how that affects
your profits from your marketing.
I built 3 businesses on Yellow Page advertising alone, and I was very
proud of my ability and the system I had created to “put an iron
cage around my clients”. I heard other businesses lost clients at
a rate of 20%+ per year, but I felt that certainly my client attrition
numbers must be better than that. I knew all the client retention strategies.
But in my analysis of my own business I found that I lost 19.6% of my
clients every year.
I think I found out why. When I researched statistics nationally, I found
that Americans have become more mobile than ever before. I was not losing
19.6% of my clients because they were unhappy or died. I was losing most
of them because they were moving out of my service area. The national
average on this is between 20-22% of the people in your area that you
do business with will move every year.
This is where your marketing is critical to your success and longevity.
Because if you are attracting no new clients, you’re losing 20%
of your clients every year, and you will go broke fast. If you are only
attracting 20% new clients a year, your business will plateau and fail
to grow because you are only replacing the clients you lose every year.
Your business needs to be attracting 30% new clients to grow at a modest
10% per year. And you marketing needs to automatically attract 40% new
clients to grow at a more aggressive 20% per year.
I believe it is this “hidden attrition” that causes most businesses
to fail with their business marketing and ultimately have to close their
business. But the good news is most of these “new movers”
refer to the Yellow Page advertising in their new area. So this is how
you can get the new people coming into your area that are least likely
to move.
Advertising in the Yellow Pages with a good direct marketing ad gives
you a competitive advantage over every business that mistakenly uses traditional
“Image advertising and Branding”. All Image advertising and
most Branding is totally unrealistic for small businesses and here’s
why.
Image advertising is like Coke, Nike and Target where you spend money
to establish your logo (Brand and Image) in your prospects minds. This
takes about $150 Million and 5 years to establish that Image. Then it
take about $20 Million per year to maintain that Image. Image advertising
is totally unrealistic for small business marketing because they don’t
have deep enough pockets to fund this type of marketing and advertising.
I believe the reason that most marketing and advertising agencies recommend
Image advertising is 2 fold.
My recommendation to you my friend is to vow to never place another
advertising campaign that is not direct marketing and completely trackable
so you can clearly see what’s working. Then you can increase the
advertising that is working and cancel the advertising immediately that
is failing.
This reminds me of a case history of one of my Profits Patrol Members,
Marcus Hanniman. He designed his new Yellow Page advertising for his insurance
company and ran it side-by-side with his old Yellow Page advertising as
a control. He used specific phone numbers to automatically track response
and found that his new Yellow Page ad outperformed his old one by 800%!
So now he only has to pay 12.5% of what his competition has to pay for
a new client.
Another Profit Patrol Member receives over 700 calls on a metered line
from his Yellow Page advertising every month. That 1 Yellow Page ad brings
in enough new business to keep all 3 of his pizzerias busy all year long!
The marketing asset these 2 businesses have created brings in tons of
new business every year with no additional effort on their part. And that
Yellow Page advertising has high value now and later when they decide
to sell their business and retire rich. The asset they created with their
Yellow Page advertising will bring them hundreds of thousands of dollars
in new business because it will automatically drive presold new clients
to their business year after year.
Yellow Page advertising is my favorite marketing strategy and a strong
form of strategic marketing. A dynamite Yellow Page ad in the best local
Yellow Pages can make you rich!
What I have learned, tested and proven since 1977 works for Yellow Page
advertising, print advertising, newspaper advertising, promotional advertising,
local advertising, targeted advertising, and every form of printed business
advertising.
As an in-demand business direct marketing and Yellow Page advertising
consultant, I review about 751 Yellow Page ads a year with my exclusive
trademarked 60 point Profit Predictor Process™. The Profit Predictor
Process™ immediately identifies the response killers and weaknesses
in your Yellow Page advertising, PREPUBLICATION.
It doesn’t matter if it is Yellow Page advertising or some other
form of print advertising, the Profit Predictor Process™ pinpoints
the areas that need attention every time. I usually charge $150 to put
a Yellow Page ad thru my process, but for a limited time you can get your
ad reviewed by my trademarked process to pinpoint its’ response
killers for FREE.
You should have received your FREE 60 Point Yellow Page Advertising Audit™ gift ($150.00 Value) by email as your reward for enrolling for your FREE gifts on the first page of my website. The best way to change poor advertising results is to analyze what is killing your response and I need to audit your advertising to be able to give you those specifics. Even if you can’t locate your certificate, I recommend that you fax your Yellow Page ad to (760)873-8703 today so I can complete your Yellow Page Advertising Audit™ to uncover your 3 biggest response killers that are robbing you blind of the profits and Return On Investment you deserve. The FREE Advertising Audit offer may end at anytime, so be sure to send in your ad today to receive this money-making information and $247 gift for FREE.
Within 14 days you will receive your 60 Point Yellow Page Advertising Audit™ detailing your Yellow Page ads’ 3 biggest response killers, and 60 minute CD interview ($247.00 Total Value) by return mail. The 60 minute CD interview covers:
I don’t want to leave you today without offering 2 options to get my personal assistance right now to increase your Yellow Page advertising profits and ROI for about the cost of a cup of coffee a day.
If you are someone who wants the shortest path to the highest profits and wants to attract PRESOLD High-Income prospects from your Yellow Page and print advertising, I recommend the “Kick Ass Ad For You” program. I didn’t name it that. My first few clients did. It is available by application only because designing custom ads is time intensive for me and I can only fit 7 ad design clients per month into my schedule. I need to receive your application to be sure I can complete your ad design before your deadline before I can accept your application. Applications are accepted on a first submitted, first accepted basis. With the Kick Ass Ad For You program, I will personally design your marketing strategy, write your headlines, sub headlines and body copy, select photos or graphics, and layout your approved copy in the most profitable position in your ad in the exact ad size we’ve decided is best for you. Just 1 or 2 new clients typically cover my entire fee. The Kick Ass Ad For You program is available under the “Ad Design” section of this website or you can Click Here for details on the Kick Ass Ad For You program.
If you are someone who wants to know how and why direct response marketing works and wants my insider secrets in building businesses with Yellow Page advertising, I recommend the Instant Yellow Page Profits™ -Gold Mastery system available in the “Tools” section of this website. The Gold Mastery system has a fill in the blank format and will make you a marketing expert in record time. The information and questions in the manuals and CDs reveal the exact copy that best describes your business to your ideal target prospect. It will lead you step-by-step thru building a powerfully compelling marketing message with all 12 Yellow Page Response Triggers™ that works in Yellow Pages, newspapers, magazines, coupon mailers, postcards, fliers, websites, and anywhere you would use printed word in advertising. And once you’ve put together your ad, you get to fax it to me so that I can make recommendations to increase your Yellow Page advertising profits PREPUBLICATION. Click here for details on the Gold Mastery system.
![]() |
To Your Profits,
|
Home · Tools · Ad Design · Speaking · Resources · Contact Us · View Cart · Affiliate
Use of this website is
subject to our Terms
of Use and Privacy
Notice.
©MMIV
Instant Yellow Page Profits™,
All Rights Reserved. By entering your email address,
you are also requesting and agreeing to get access to my free report.
Contact: support@instantyellowpageprofits.com
Copyright © 2006-2007
Instant Yellow Page Profits - All rights reserved
Web maintenance by Brandingonthenet.com