“Are You Still Struggling to Make Your
Yellow Page Advertising Highly Profitable?”

If you’re struggling to make your Yellow Page
advertising highly profitable, here’s your solution
that brings your profits right to you.

Dear Fellow Yellow Page Advertiser:

After 30 years of personal Yellow Page advertising experience, I have become America’s most trusted resource and foremost expert in Yellow Page profits. In an average year, I review over 731 Yellow Page ads to increase their profits, and custom design more than 100 Yellow Page ads. What I am going to reveal to you here, less than 1 in 1000 business owners know. So turn off all your electronic devices, close your door, and make sure you aren’t disturbed while you are reading this letter. Now I’ll reveal to you the most costly common myths that cause Yellow Page advertising to fail, and the insider secrets that make Yellow Page advertising extremely profitable.

The 3 Most Common Advertising Myths
that Cause Advertising to Fail.

The first myth is that if you build a better mousetrap the world will beat a path to your door. That myth was perpetuated by Emerson who lived and died a poor preacher. He had no experience in business, and no successes. I don’t think it’s wise to follow the wealth and success advice of someone who had neither.

I prefer to follow the advice of people like Bill Glazer. He’s a self-made millionaire many times over and one of the brightest marketing minds I know. Bill very accurately describes business as a three legged stool. It takes all 3 legs for your business to remain standing.

The first leg is your skills, education and training.
The second leg is your office, equipment and vehicles.
And the third leg of your stool is your marketing that automatically feeds your business new clients.

Without all 3 legs, you will never have the success you deserve in business. The truth is a guy with excellent marketing and an average product will do better than a guy with an excellent product, and average marketing. Now I’m not saying to not have a good product or service, all I’m saying is that when you dovetail great marketing with the excellent skills and products you already have… that is when you position your business to be most profitable.

The second myth that causes business failure is that if you grow your business at faster than 20% per year, you will go broke due to cash flow problems. Well now that America is more mobile than ever, more people are moving due to job changes and retirement than ever before. The current rate an average business loses customers is now 19.6%
So if you are only growing your business at 20%, you’re only replacing the clients you’re
losing. To maintain only 10% growth per year, you need to attract 30% new clients. And to achieve more aggressive growth of 25% per year you would have to attract 45% new clients after you factor in the rate of attrition of your existing clients.

The third myth is that you should be doing Image advertising. Image advertising is like Nike, Coca Cola, and Target where you advertise to build your logo and Image in the consumers mind.

What they forgot to tell you was that it cost these companies about $150 Million dollars and about 5 years to build that image. Then it costs about $5-10 Million per year to maintain that Image. Image advertising is totally unrealistic for any small business person. What small businesses need to be using is Direct Response Marketing in their Yellow Page advertising. Direct Response Marketing is effective, efficient, and professional. Direct Response Marketing has been described by Direct Response expert Dan Kennedy as, “the quickest path to the sale”.

Why Yellow Pages?

I’ve seen my clients double and triple their profits from their Yellow Page advertising once they’ve included the direct response Yellow Page advertising triggers I teach. And there’s Billions of dollars of goods and services sold every year thru the Yellow Pages. It’s where the High-end BUYERS are. With Yellow Pages, the audience is far more predisposed to buy than any other Media.

Consumers pick up the Yellow Pages to make a purchase a staggering 84% of the time!!! And the largest segment of Yellow Page buyers industry statistics show are the high income earners. The 5 reasons you want to target the high income earners are;

1) They’re least affected by swings in the economy

2) They’re worth 500% more in lifetime customer value than any other market segment

3) They’re loyal to service and convenience not price

4) They’re the fastest growing segment of our economy

5) Targeting them enables you to do less and make more, so it improves your margin on every sale! We’re going to cover more about why it’s imperative that you target this high-end group later in this letter.

Now, here are 4 HUGE reasons the Yellow Pages
gives you a competitive advantage:

1) Yellow Pages is the Media of buyers. Industry studies show that an astounding 84% of prospects that pick up a Yellow Pages directory make a purchase!

2) The second HUGE advantage is Yellow Page advertising gives you perfect timing of the delivery of your marketing message and offer. It’s the only Media that does this automatically. Your prospect sees your advertising at the exact moment that they’re ready to buy! PERFECT TIMING OF YOUR MARKETING MESSAGE IS A HUGE COMPETITIVE ADVANTAGE!

3) The 3rd HUGE advantage is that the biggest group, 38%, of all Yellow Page buyers are the top 20% of income earners that control 47% of ALL the disposable income. While most business owners think that the Yellow Pages is the Media of “price-shoppers and tire-kickers”, savvy marketers are reaping HUGE profits by serving the elite status, expensive tastes, and luxurious wants of this group of high-end, free-spending consumers.

4) The 4th HUGE advantage is that most Yellow Page advertising is interchangeable with their competition. They do nothing to stand out as different in a way that their ideal target prospect would find attractive. This makes Yellow Pages the ideal Media to apply Direct Response Marketing.

The Yellow Pages is a business owners Gold Mine as an Evergreen source of new cash clients. This creates an automatic conveyor belt bringing you qualified, presold new clients to build your business year after year!!!

The most highly paid and respected Direct Marketer I know is Dan Kennedy. He teaches you to use 3 Medias to build your database of ideal clients. The first Media is Direct Mail. The second is Yellow Pages. And the third is Val Pac, Money Mailer, piggyback type mailers. So this applies to both the Yellow Page advertising and Val Pac/Money Mailer piggyback mailers you should be using to build your database of ideal clients.

And once you have dynamite direct response Yellow Page advertising with these 12 response triggers, that does well in the most competitive Media side-by-side with all your competitors, you can easily and quickly remodel it into a newspaper or magazine ad, Free Standing Insert, postcard, flier, door hanger, website, or other promotional piece so there are 7 more ways to leverage this information.

Even if you don’t ever do Yellow Page advertising, you can use these strategies in other Medias very profitably and very successfully.

What are the Problems with Yellow Page Advertising?

You may have already tried Yellow Page advertising and not got the profits you expected. It’s not your fault that you didn’t get the results you thought you would, and here’s why…

· The problem with Yellow Page advertising is it’s the most competitive Media, so you really need to know what you’re doing.
· It’s the only Media where you’re listed side-by-side with all your competitors’ ads.
· It’s expensive. You pay monthly payments all year, even for a bad ad.
· It’s not like regular advertising that you can cancel after a month.
· You have to sign a contract for what’s essentially an annual lease of the space, and you pay every month whether the ad is profitable or not.
· You can’t make changes in your advertising until next year, once it’s gone to press.
· It’s not a good Media to test in. It would take 5 years to do 5 single variable tests.
· You can’t choose where your ad appears on the page.
· If your ad lands in the wrong place on the page, response can plummet by 10 times. I once had a small in-column ad that returned $10 for every dollar I spent on the ad. I was
really happy with that, so I placed the exact same ad the next year. I didn’t change a coma
or a character. Everything was identical, but the ad landed in a bad spot on the page and my response fell from 10 to 1, to 1 to 1. That was an expensive lesson to learn because I had to wait a whole year to fix the problem. That cost me a lot of money!
· And then there are the Yellow Page reps.

Here Are 7 Things that Make Me Really Mad
About Yellow Page Ad Reps.

1) They want to design your advertising, but have no real education about what causes prospects to respond to Yellow Page advertising. They are only trained in upselling you extras that frequently do not increase profits or response.

2) They give you all kinds of horrible advice to steer you in the direction they want you to go.

3) They’ll say, “We’ll just use the information on your business card”.

4) They’ll tell you things like you need more open space to draw the eye. But I’ve never seen a prospect respond to blank space. The truth is, “Blank space never sold anything to anybody”. If blank space worked, you could send out blank postcards with just your phone number, and get response. Of course that doesn’t work in postcards, and it doesn’t work in Yellow Page advertising either. It’s always the ad with the most compelling bait, and the most “reasons why” that wins the most profits and new clients possible.

5) They’ll lie to you and tell you you’ll get “as many proofs as necessary”, but the system is set up to give you your proof at the last minute, frequently without any time to make the necessary changes. And more proofs just mean more trips and work for the rep. So they delay getting you your ad proof, and then a bad ad goes to press. And guess who gets to pay for the bad ad all year. Yea you, that’s right.

6) Your business hemorrhages profits every month because you took their advice. What you didn’t realize is that they are under orders to homogenize all the ads. To make them all look the same. Because Yellow Page publishers feel that it creates a liability issue for them if they design 1 ad better than another. That is why you absolutely have to take over all typesetting and layout to get exactly what will guarantee you the highest profits and the most new clients possible.

7) They’ll give you a list of commonly used words under your Yellow Page heading so that “you can look just as professional as the rest of the ads”. But that is horrible advice because what you want your advertising to do is stand out in a favorable and positive way that highlights your uniqueness. I suggest that if you are ever offered a list of commonly used words under your Yellow Page heading, that you use it as a guide of the words to avoid using in your Yellow Page advertising. Then you’re guaranteed to stand out as different.

With all this misinformation, it’s amazing anyone gets outstanding results from their Yellow Page advertising. It’s no wonder so many business owners have tried Yellow Page advertising and failed. It is really the Yellow Page sales reps. and publishers that I feel are responsible for making none of the ads stand out to the prime target prospect.

The Solution

What’s essential in any business is a consistent supply of new clients. The Yellow Pages is my favorite Evergreen marketing strategy. It allows you to have a continuous flow of prescreened, presold prospects. Once it’s set up, it works automatically 24 hours a day, 7 days a week for a whole year!

Here’s 10 Things You Will Want to Include
in Your Yellow Page Advertising

1) What you want to do in Yellow Page and all print advertising is to stand out as different in a favorable way, and to offer more than your competition.

2) You want to answer the 2 key questions in your ideal target prospects mind.

3) You want to have your ad 10 times more credible than your competitors.

4) You want to learn what words to never use in your Yellow Page advertising.

5) You want to learn how to expand the profits of your ad without having to pay for a larger, more costly one.

6) You want to take control of the layout, and have it reviewed by an expert before it is published.

7) You want to use the 4 secret words that double Yellow Page advertising response.

8) You want to permanently eliminate the need for referrals.

9) You want to know when is the right time to pay extra for color in your ad or a white knockout background, and when those extras are a total waste of money.

10) You want to give your ideal target prospect the highest number of and most compelling reasons to call you IMMEDIATELY.

You do that by using the 12 Yellow Page Response Triggers ™ I’m going to share with you in a minute, or at least use The 6 Essential Response Triggers ™, no matter how small your Yellow Page advertising is.

You also need to understand the 9 Myths of Yellow Page advertising detailed in the Gold Mastery System, so that you’re not fooled by the 9 most costly, common myths.

That brings up two common misconceptions about Yellow Page advertising:

1) Misconception number 1 is that the physical Yellow Pages book will be replaced by the Internet. I thought that too in 1998 that there would be no more physical book by the year 2000, but the reality is that the Internet just added another Media. It didn’t replace one. The same thing happened when email was introduced. There were experts who said that postal mail would cease to exist and be replaced by email, but what happened is it just added another Media. Postal mail still thrives today, and so do the Yellow Pages. Yellow Pages just celebrated their 130th year with the highest usage of Yellow Pages ever! The truth is the Yellow Page advertising is more viable than ever today because many businesses are distracted by the Internet and trying to make their websites convert to sales. Customers are still going where they are trained to go, to the printed Yellow Pages to find what they want.

2) Misconception number 2 is that Yellow Page advertising doesn’t work. It isn’t the Media that doesn’t work. It’s your use of the Media that didn’t work. I built 3 businesses on Yellow Page advertising alone, and know of several businesses that generate over $1 Million dollars a year in revenues from their Yellow Page advertising!

Is Advertising Ethical and Professional?

Some Doctors and business owners feel that advertising is unethical and unprofessional. Let me tell you the story about Dr. Kellogg who invented Kellogg’s Corn Flakes. Dr Kellogg was a Doctor that felt advertising was unethical. And the story goes that Mr. Post came to visit Dr. Kellogg’s health spa as a client. While he was there, he was reported to have stolen some recipes and shortly after his visit came out with “Postem”- a copy of Dr. Kellogg’s health drink. He then came out with “Post Toasties” which was a copy of Kellogg’s Corn Flakes.

Mr. Post became the first cereal millionaire not because he had the product first, but because he advertised his product first. This happens all the time in business. If you don’t advertise, it’s just a matter of time until you’re beat by a competitor who does. Maybe you’re already getting beat by your competition. I don’t think that operating your business at half its’ capacity increases your professionalism or makes you look more ethical! Every strategy I teach is both ethical and professional. Here’s what you can do to beat your competition every time with your Yellow Page advertising.

Highly Profitable Yellow Page Advertising

The most highly profitable Yellow Page advertising has a good headline with the most compelling reasons to respond, based on the ideal target prospects most cherished wants, and the other 11 Yellow Page Response Triggers™. What you want your ad to do is stand out, not blend in with the other ads. The “design factory” at the publisher has over 20,000 ads to layout to complete the book, and can commit less than 20 minutes total to the planning, content, and physically layout your ad. The layout guy quickly sees that if he can do each ad in only 15 minutes, he looks like a hero to his boss, and he can take a long lunch break. This is not the system you want to do any of the creative part or layout of your Yellow Page advertising.

BUT HERE’S THE MOST SURPRISING THING! The Yellow Page publishers’ goal is to have all the ads look as much alike as possible so that no business can claim another business got preferential treatment or more time spent on their ad. The publishers’ goal is to have the ads all look the same to reduce complaints that one advertiser got more attention or preferential treatment! They feel there’s a liability issue there so they homogenize your ad content. If you have the publishers do ANY of the layout of your Yellow Page advertising, YOU’RE MAKING A HUGE MISTAKE THAT KILLS PROFITS! Your ad will have no chance to stand out from the competition.

Let’s Review the 12 Yellow Page Response Triggers™

1) USP- Unique Selling Proposition-Your USP should take into consideration both positioning and targeting. What most Yellow Page advertising targets is the low end, price-shoppers. I suggest that you target the underserved high-end prospect by giving them choices that suit their elite status, expensive tastes and luxurious wants. The highest profits will come from serving the top 20% of income earners that control 47% of the disposable income. That’s why it is essential to the health and profitability of your business that you target this market segment. 38% of Yellow Page buyers are in the top 20% of income earners that have 47% of the disposable income!!! I’ve had Walt Disney’s grandson worth a half a billion dollars call on my Yellow Page ad. Barbara Mandrel the award winning singer, Tim Salmon of the California Angels baseball fame, professional athletes, famous actors and musicians all called me from my Yellow Page advertising. I can tell you from experience; this is where the high end shoppers go to make a purchase. Remember these people are avid consumers. It would be impossible for them to get a referral right before they buy everything they’re going to buy. And that’s when they go to the Yellow Pages to make a purchase.
Most business owners make the mistake of sending their message to everyone and not defining a narrow target market that would be less expensive to reach, and more profitable to sell to like the high end consumer. You want to know how to stand out as a specialist, not a generalist. What you want to do in the targeting of your Yellow Page advertising is speak to a specific type of tree, not the forest.

2) A Benefit-laden Headline- The reason you want a great headline is people scan the headlines just like they would if they were reading a newspaper. Then they return to the headlines that were interesting to them to read the rest of the copy under those headlines. If you don’t attract your ideal target prospect with your headline, what’s in the rest of the ad doesn’t matter because they won’t ever read it.

3) Guarantee- Yes, the “G-word”. G-words are so good, they are music to your prospects ears. Your G-word you want to communicate is your GUARANTEE. The reason that you want to put a guarantee in your ad is it reduces the risk of the prospect doing business with you. Your guarantee shows that you take pride in your business, and that you are willing to stand behind what you do. This is also an easy way to separate your business from your competition. A guarantee gives you a competitive advantage over everyone that doesn’t have a guarantee. If you can’t use the word guarantee for legal reasons, there are strategies specifically for physicians, dentists and chiropractors in the Gold Mastery system that can accomplish the same thing.

4) Testimonials- The reason you want to use testimonials is they are 10 X more believable than anything that you can say about yourself. Testimonials are one of the most potent weapons a business owner has in his arsenal. They can’t be overused. Not only do testimonials provide social proof that you are a good value, but the feedback from your clients is the best market research you can get, at any price. How valuable would it be to you to know what every patient is happy or potentially unhappy about, but not mad enough to complain about in person?

Testimonials as market research tell you 4 very important things.

a) What else you could sell your ideal target prospect.
b) What frustrates your ideal target prospects.
c) What attracted them and what will attract others just like them.
d) It will identify the nut cases that are determined to make sure you never make a penny on them that need to be immediately purged from your business. You just respectfully decline their business and refer them to your competition. Let them get bogged down because they have no system to side-step a problem client.

The other thing that testimonials do is they accelerate the “word of mouth” referral process. People can see what others have said without having to be there to hear it themselves. You can use this to dominate the most high income prospects in your area and your competition will never figure out what you are doing.
I recommend that you use the testimonial collection system detailed in the Instant Yellow Page Profits ™ Gold Mastery System, to get every client to obligate themselves to give you a testimonial. People look to others behavior to see what would be a good decision for them, and they use others testimonials as a decision making shortcut. That’s why testimonials work so well in Yellow Page advertising.

5) Offer- The reason that you want to have an offer is because it causes the ideal target prospect to call you first. The offer is what causes people to call you right now. Scanners will read the offer first, and be triggered to read the whole ad if they find the offer interesting, and compelling. But the offer must appear in the right place in the ad and in the right sequence. This is critical.

6) Phone Number, Offer for FREE Advice- There are tricks of how to position your phone number in the ad, and how to display multiple phone numbers to increase response. They have to do with the layout which is too complicated to explain here, but it’s explained in detail in the resources available in the chapter on layout in the Instant Yellow Page Profits™ Gold Mastery System.

7) Photos and Graphics- The reason that you want to use a good photo or graphic is because studies have shown that this is where the eye is drawn to first in the ad. Ads with a photo or graphic will be more responsive than an ad without a photo or graphic. But putting the photo or graphic in the wrong place in the ad can draw attention to the ad next to yours. This is a mistake I see in a lot of Yellow Page advertising which winds up drawing the attention to their competition’s ad. That’s a costly common mistake. Also using a photo that does not directly relate to your marketing message is another mistake I see in a lot of Yellow Page advertising.

8) Bullets- The reason you want to have bullet points is so that your ideal target prospect can easily scan the list of benefits you offer. The bullets should list all the reasons why a prospect should choose your business over any and all other choices.

9) Secondary Means of Response- A Secondary Means of Response gives your ideal target prospect answers to their questions 24 hours a day, and gives you a big competitive advantage over your competition. Prospects are not all convinced in the same way. Give your prospects multiple reasons to respond. Recorded messages are perceived to be more truthful than a live person, because you can’t change it as you go along. People are more likely to believe and trust a recorded message than someone “live”. So not only is it a waste of time to do it in person and say the same thing every time they call, but you lose some credibility. And after listening to the recorded message, prospects will call you presold and ready to buy now. I transformed my incoming call from, “What do you charge?” to “When can you do it?” That’s the difference in preselling that a FREE recorded message can do robotically for you 24 hours a day, 7 days a week.

10) Call to Action- Having a clear call to action can double your Yellow Page advertising profits. What you want to do is spell out, in words a child could understand, how to order and what to do next.

11) Choose the right size ad and heading selection to maximize exposure and response. You definitely want to avoid ad sizes that get you positioned in a bad spot on the page, because it kills response. There’s too much to go into here, but the best ad sizes and the ones you need to avoid are detailed in the layout chapter of the Gold Mastery system.

12) Psychological Sequence, Continuity, and Layout- Your Yellow Page advertising format needs to match your target prospects emotional wants and train of thought. Just like selling in person has a sequence, so does ALL print advertising. You want to build as much value and credibility as possible before you ask for them to call you. The eye needs to flow thru the ad and 12 Yellow Page Response Triggers™ in an uninterrupted path to gain the most trust and credibility. The layout chapter diagrams exactly how to get the eye flow and the exact locations of all 12 Yellow Page Response Triggers™ so you will get the layout perfect every time for the highest possible profits.

Why Do You Need the Instant Yellow Page Profits™ Mastery System?

For any business, marketing development precedes income development. In America, we’ve been taught to focus on technical skills. Emerson taught that if you “build a better mousetrap, the world will beat a path to your door”. But what business owners find when they get out in the real business world is they get the best skills, they get the best equipment, but they’re still not booked solid!

But I’ve found that when business owners dovetail excellent Yellow Page advertising and marketing with the excellent skills they already possess … That’s when they get the grand slam home run!

You know, there are 2 ways to learn something, thru the school of hard knocks where you go out and make all the mistakes yourself, or thru the accumulated lifetime experience of someone who’s already getting the results you want. Learning thru others experience is a much more efficient and profitable way to learn. The Instant Yellow Page Profits™ Gold Mastery System will save you money, and years of your life in failure and mistakes. It is a roadmap to the big profits quick and easy! There’s an old saying that goes, “A rich man learns from other people’s mistakes, while a poor man only learns from his own mistakes.”

Buying shortcuts to wealth is one of the most incredible things available today. I bring my expert advice right to the comfort and safety of your own home. You’ll find everything you’re looking for in this system, and more! You will find never previously revealed strategies and tactics that create profitable advertisements every time. Following the Instant Yellow Page Profits Gold Mastery System is like putting ALL your advertising on the fast track. It gives you the templates, and the shortcuts to the high profits, fast and easy. It gives you the ability to immediately increase the power and profits of all your advertising by displaying a complete marketing message. All your advertising will be ineffective until your build a compelling marketing message that is irresistible to your prime target prospect. The Gold Mastery System shows you step-by-step, exactly how to do that.

The Instant Yellow Page Profits™ Gold Mastery System takes out all the guesswork in all your print advertising. It is a proven system that is thoroughly researched, easy to understand, and easy to apply.

There’s no reason to wait until your Yellow Page advertising deadline is close to use this information. You can start using these 12 response triggers in ALL your advertising right now! I’ve seen people double their profits by using their highly profitable new Yellow Page advertising as a Free Standing Insert in a local newspaper or magazine.

So if you could buy a tool for several hundred dollars that would automatically return you tens of thousands every year, would you buy it? That’s what you get in my Instant Yellow Page Profits™ Gold Mastery System!

You get the accumulated knowledge of my 30+ years experience running Yellow Page advertising, for just pennies a day. This complete system guarantees your success, or your money is cheerfully refunded!

What You Have to Lose

Yellow Page advertising builds value and equity in your business. Prospects will continue calling you for up to 7 years after the ad has appeared. I still get calls off Yellow Page advertising I ran for 5 years and I haven’t even had a Yellow Page ad in 2 years. But I still get the calls which I refer to another business and get a 40% referral fee for the lead. So I’m still making thousands a month on Yellow Page advertising I ran 2-7 years ago. How do I know this? Because I track my calls in a way that tells me which years ad they are responding to. The most accurate way to track the source of every call is also included in the Gold Mastery system in the chapter on testing and tracking.

If you currently do Yellow Page advertising or are even thinking about it, you’ll lose tens if not hundreds of thousands of dollars in profits PER YEAR that you don’t apply the principles in the Instant Yellow Page Profits™ Gold Mastery system. Just 1 idea or marketing strategy can forever transform your businesses profitability. Several of my students have won their industries highest awards by using the 12 Yellow Page Response Triggers™ in their Yellow Page advertising. If you add all 12 Yellow Page Response Triggers™ to your advertising, you’ll kick your competition’s butt so hard they’ll be wearing it as a hat!

Just 1 or 2 new clients that you wouldn’t have gained without my system will pay for your entire investment. Everything beyond that is all profit in your pocket. No royalties or licensing fees to pay EVER. Don’t pass up on this opportunity to double and triple your Yellow Page advertising profits while you kill your competition!

Here’s What Doctors and Business Owners Have Experienced by Investing in the Instant Yellow Page Profits™ Gold Mastery System:

“I just returned from a famous dental marketer’s conference, and I showed them the Yellow Page ad I created with your Instant Yellow Page Profits™ Gold Mastery System. The marketing experts giving the conference said in their 20 years of consulting to business owners, it was the best dental Yellow Page advertising they had ever seen! Thanks Larry.”
-Dr. Jeffrey Prager, DDS

“Larry is an expert on Yellow Page advertising. He has the equivalent of a PhD in this. I think you’d be a fool not to at least look at his system!”
-Bill Glazer, President Glazer/Kennedy Inner Circle

“Larry is a very bright marketer. He’s become an expert on how to maximize the results of Yellow Pages space.”
-Joe Polish, President of Piranha Marketing

“Your ad evaluation and feedback on my existing ad was extremely helpful and eye-opening! This is a very user-friendly Yellow Page profits system. It was a wealth of information to draw upon. Learning to use the psychological sequence, continuity, and layout is a big help.”
- Edward Bove, Tax Express

“Larry, your Mastery System spells out A-Z the best way to create Yellow Page advertising that works! Its’ fill-in-the-blank simplicity works beautifully. I thought it was fantastic! No Real Estate investor should be without this system.”
- Matt Gillogly, Real Estate Investors Marketing Consultant

“Larry, this is a “Kick Ass” ad! It certainly communicates what we do, and why the prospect should choose us over the competition.”
-Dr. James Fairfield

“Now I have more calls to my office, more new clients, and more income!”
- Dr. Mike Dossett, DDS

“This is the first time in 22+ years of business I feel confident about generating
exceptional returns on my Yellow Page advertising.”
-Dr. Brian Secrist, DDS, PC

“Understanding and using direct response marketing in Yellow Page advertising makes perfect sense! The segment by segment format made for easy reading and understanding. This is the first time I’ve been confident enough to run a full page ad. I’m excited about my advertising and how I will stand out from the other dental advertising in the book. Thanks again!”
-Dr. Stella’s Children’s Dentistry

“Your Mastery System is easy to understand and implement. Copious examples reveal common mistakes and how to correct them, or avoid them altogether. My expectation is that my ad will DOMINATE my Yellow Page heading resulting in a significant increase in my Return On Investment.”
-Dr. Mark Prather, Chiropractor

“The depth and clarity of the content was very organized and detail oriented. Your Mastery System was very helpful in designing winning Yellow Page advertising!”
-Dr. Patrick McClusky

“My ad now brings in an average of 7 calls per week, up from 3.8 calls
per week. But the amazing part is that the conversion to sale on these patients is now UP from 32% to 40%! I use it in the Yellow Pages and my local newspaper.”
- Dr. Alexander Covey

“We are making money with our Yellow Page advertising, but now by taking some of Larry’s advice, we are going to generate a LOT more revenue over the coming years. Heck, we spend almost $50,000 per year on Yellow Page ads right now. Once we get these ads changed and upgraded over the next few months, we will be getting probably $3 or $4 to $1 Return On Investment! I give Larry my highest recommendation.”
-Chauncey Hutter, Jr., Real Tax Business Success

“I gotta tell you Larry, I really love your Instant Yellow Page Profits™ Mastery System!”
-Brian Sacks, Loan Officers Marketing Consultant

“Larry, I’m glad I had a chance to meet you in Cleveland at the Glazer/Kennedy Information Marketing Summit. I read the manual and listened to the CD’s I really enjoyed the materials and the simplicity of the system you created. Thinking I don’t need your system almost cost me tens of thousands in profits, per year! Thanks for being patient with me. Now the increased competition in my field doesn’t worry me a bit. Thanks!”
-Tom Nardone, Pre-Foreclosure Marketing Consultant

“I received your Instant Yellow Page Profits™ Mastery System, and within 3 days I was able to design my Yellow Page advertising using your suggestions on response triggers, their placement, ad size and layouts that work.”
-Wayne O’Bryan, Attorney

“The new Yellow Pages book just came out, and today I answered all the calls at our office while our 2 receptionists attended a seminar. I couldn’t believe the response! I would say that 90% of our calls were from our new Yellow Page advertising! I had to put in a 12 hour day just to be sure I printed up all the Work Orders correctly. We are booked solid.”
-Judy and Steve Ransom, Winners of their Industries Highest Award and a brand new Corvette! –President, Daystar Cleaning Inc.

“You have created an excellent tool for constructing and implementing the triggers of direct response advertising into the Media of Yellow Pages. I was really impressed by the format of the system. You actually have more than just Yellow Pages information. You actually have a lifetime analysis of direct response marketing fundamentals, and case histories of what you did, what worked, and what didn’t. Your clear thinking and precise explanation makes it an easy to apply system because of its fill-in-the-blank format.
Anyone who studies your material and applies it to their trade cannot help but turn their marketing dollars into consistent cash and a great return on their investment.
Thanks for all you have done to put this tool together. A real PASSION! Great Job!”
-Dave Keiter, Winner of his Industries Highest Award for 2002, and a Jaguar convertible. -Owner, Yellow Van Cleaning

“The depth and clarity are great, but the real blessing comes with the illustrations-here a picture is worth a $1000! Being able to SEE how an advertising expert would do it is AWESOME!!!
- Ken Stuart, -Real Estate Investor

“This is the very first, step-by-step, point by point Yellow Page advertising instruction I have come across. If a person will just follow your instructions, their Yellow Page response and closing ratio should explode!”
–John Davis, John Davis’s Tree Service

“Your information tied all the marketing training I’ve had together, and directed it to the Yellow Pages. Great Job!”
–Beth Emmers, Real Estate Investor

“It was helpful to have the examples of what works, and what to avoid. I appreciate the extra detail and explanation because I have no background in marketing.”
–Wayne Busch

“This system made a monumental task into a simple follow the numbers process. So easy to follow. Location of each key response trigger specified by ad size. The in depth description of what each response trigger required made it possible to have a headline that really grabs attention and response. Our ad now gets the prospect involved, and is much more compelling than possible before!”
– Ron Guidetti

“The fill-in-the-blank format is easy to understand, and I was able to customize it to my practice. I really liked the process you designed to get a testimonial from every client.” -Dr. Lanny Jacob

“Excellent! Not only did it help me prepare powerful Yellow Page advertising, but it helped me become more clear in understanding what we truly offer our customers. Instant Yellow Page Profits clearly defines the individual key components to profitable print advertising.”
-Mark Bogue, Florida Property Solutions

“I’ve studied lots of direct marketing ideas, and still my mind was packed with new ideas. Larry gives you easy to understand and easy to implement ideas for your specific Yellow Page advertising. He really does all the work for you!”
– Keith Laseter, Master Tax

These are real people, with real results.

Today you’ve read a lot of valuable information less than 1 in 1000 business owners know. I’ve covered a lot in the last several pages, but studies have shown that you’ll only remember about 5% of what you read by tomorrow, and I couldn’t cover everything I’ve tested and proven over the last 30+ years in just these few pages. So I want to offer you some tools to invest in so you can profit from the hundreds of thousands of dollars and 30 years I’ve personally invested in learning how to make the most profits possible with your Yellow Page ads, and all your print advertising.

What’s Included in the Gold Mastery System Package?

The Instant Yellow Page Profits™ Gold Mastery System. The Instant Yellow Page Profits™ Gold Mastery System covers all my insider strategies and secret tactics for all Yellow Page display ad sizes and has chapters on each of the 12 Yellow Page Response Triggers™. These are spelled out in 2 detailed manuals and 3 CDs that walk you, step by step, thru the system. This system is the ultimate shortcut to the most profits, NOW. Here’s some of what’s included in the Instant Yellow Page Profits™ Gold Mastery System:

• How to quickly and easily determine which words you should never use in your Yellow Page ad.
• The four words that DOUBLE Yellow Page advertising response.
• 74 actual ad examples with my comments on what they did right and where the response killers are in their ads. (See ad examples)
• How to answer the 2 key questions in your ideal target prospects mind, and turn them into a client immediately.
• How to expand your ad without paying for a larger one. (See chapter 10, pg.3)
• When and how to use color and white knockout backgrounds. (See chapter 16, pg.3)
• How to avoid landing in the most unresponsive part of the Yellow Page book. (See chapter 13, pg.1)
• How to develop the 12 key emotionally compelling response triggers that will make an outrageously profitable Yellow Pages ad for your business. (See pg. 4)
• The 9 Myths of Yellow Page advertising. (See chapter16)
• How to identify and avoid the bad Yellow Page publishers in your area. (See chapter 16, pg.2)
• The Truth about online Yellow Pages, the problems and how to avoid them.
• The 4 biggest mistakes people make in their offer, and how to avoid them. (See chapter 6, pgs.1-4)
• How to get a glowing testimonial from every client with your testimonial system that will give tons of testimonials you can use in all your advertising to prove that you deliver the best value. (See chapter 5, page 3-4)
• Exactly where to locate each of the 12 Yellow Page Response Triggers™ in the top 5 highly profitable ad sizes. This is fill in the blank, paint by numbers easy. You get the psychological sequence right every time so your ad builds compelling reasons for them to “get off the fence’ and call you right now. (See chapter14, pages 4-7)
• The top 4 reasons people buy products or services. (See chapter 12, pg.1)
• How to permanently eliminate your prospects need for referrals. (See chapter 5, pg.1)
• How to determine the profitability of your Yellow Page ad PREPUBLICATION with the 60 Point Profit Predictor Process™ ad evaluation, and personal guidance from me on your ad. I work with you on your Yellow Page advertising! (See Profit Predictor Process™ certificates in the back of the Mastery system)
• Certificates for 2 Free, 60 point, Profit Predictor Process™ Yellow Page ad weakness and response killer evaluations. Enhances ad profitability pre-publication! I work with you to maximize your profits on your ad. ($394.00 value)

Over $1782.91 in value, the Gold Mastery System
sells for only $697 plus $37 S&H.

This is a proven marketing and advertising system that commonly doubles and triples Yellow Page advertising profits. This gives your business new clients at only a fraction of what your competition has to pay. So not only is your Yellow Page advertising bringing in the most new clients in your area and dominating your Yellow Page competition, but you will dramatically reduce your cost per lead. Your competition will be left scratching their heads, wondering why their Yellow Page advertising response has plummeted.

30th Anniversary Offer- Two Super Valuable Bonuses!

I’m celebrating my 30 year anniversary in Yellow Page advertising. Here’s something special I’m willing to offer you. I have two special bonuses that I am willing to include for those of you who take action now. The first bonus will show you how to scientifically determine which local Yellow Page publisher is used by your ideal target prospect in your exact area. This saves you from having to be in multiple Yellow Page books because that is rarely necessary once you possess this marketing tip that none of your competitors have or even know exists. This insider marketing secret saved one of my marketing consulting clients over $50,000 per year because they had been advertising in all the Yellow Page books offered locally.

If you take action on the Instant Yellow Page Profits™ Gold Mastery System right now, I will give you that bonus plus a special newsletter that details the insider secrets of “Relationship One-Step Marketing”. That second bonus newsletter contains the insider secrets to dominating the competition and having the majority of your prospects call you presold. I recommend that you act now so you can use these bonuses to determine exactly which local Yellow Page book your ideal target prospects use and prefer, and position your business to have your ideal prospects call you presold on using you before they have ever met or spoken to you! These are the Yellow Page advertising insider marketing strategies that I use in my own advertising and marketing agency.

REMEMBER! The best ad in a Yellow Page publication your ideal prospect does not use will not do well. But a kick ass ad in the local Yellow Pages your ideal prospect does use can make you rich!

When you consider that this investment will be bringing you tons of new business for the next 5-10 years, it’s easy to see that it really only costs you between $.16-.34 cents per day to create an automatic marketing system to feed your business new, presold clients day after day, year after year. This is the automatic marketing system that makes getting new clients all year long a breeze. Make this a turning point in your business life and invest in your Gold Mastery System today! This investment pays for itself, usually the first week your Yellow Page advertising appears. Your investment is protected because you get my Risk-FREE, 10 Times Your Moneyback Guarantee.

Click Here to Take Action Right Now!

Risk-Free, 10 Times Your Moneyback Guarantee

I’m so sure that this will work for you and any business owner that I have a risk-free, 3 Way, 10 Times Your Moneyback Guarantee. I want you to understand you are completely protected by my amazing 3-way guarantee. I have removed the risk of taking action on this today.

Guarantee One: When the package arrives, if you feel I didn’t give you everything I promised you, I’ll buy it back from you. No questions asked.

Guarantee Two: You can use all the insider secrets for 18 months. If, within 18 months, you’re not convinced this works for you, you can still send everything back for a full refund of your purchase price!

Guarantee Three: If you don’t feel that this amazing Instant Yellow Page Profits™-Gold Mastery system has the potential to make you 10 times your investment, you can still send it back for a full refund of your purchase price. My risk-free, 3-way, 10 times guarantee protects you in every way. I want this amazing risk-free guarantee to make it virtually impossible for you to say “no” to this offer. I only want people that are happy with their investment profiting from my marketing system. This is really a guaranteed way to buy dollars for pennies! I don’t know an easier way to automatically increase the profits from your Yellow Page advertising month after month, year after year!

Now it’s time for you to decide to take action and invest in your future. Find out for yourself if my claims are true and review my proven Yellow Page advertising system. Just take this important first step to unlocking your businesses full potential. I urge you to take action now on this business marketing information that less than 1 in a 1000 business owners know. This information is not available anywhere else. I promise you that you will achieve peak performance in all your Yellow Page advertising. You have my word on it!

To Your Profits, Larry Conn

P.S. – Profitable Yellow Page advertising is now within your reach. Just act now to receive the two valuable bonuses that will save you $10,000+ per year, and have your ideal prospects calling you presold on using you! You get a roadmap directly to the highest profits possible that will save you all the valuable time, money and delays that stumbling around, and having bad Yellow Page advertising will cost your business every year. (How much have you already spent on advertising that didn’t work?) The advertising confidence and peace of mind of dominating your competition will be more than worth the investment.

P.P.S. - The lifetime value of a new client for an average small business is well over $750, so you really need to only get 1 new client to return the investment for the whole system! The rest is all profit in your pocket. Just take action on the Instant Yellow Page Profits™ Gold Mastery System today and give your business a constant stream, and Evergreen source of presold, new cash clients. Quit throwing your Yellow Page advertising money in the wind. Take action now before you forget, I remove the valuable bonuses, and the price goes up!

P.P.P.S. Remember, our supply of FREE bonuses is limited. I can only guarantee you'll receive them if you order right away. So don't delay. Act now while it's fresh on your mind.

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